Some travel to experience the majestic architecture, stunning landscape, while some others travel to experience a different culture, customs, tradition, and food. Travel-freaks have endless reasons for travelling to different places. More recently, food and travel have gotten more and more intertwined, and food has become an overwhelming unifier for travellers. The impact is so much that a major portion of travel itineraries are also dedicated to culinary exploration.

The love for food across the globe has transformed the way people travel. The colours and flavours of different cuisines make travellers eager to be part of it. This growing trend is what is known as food tourism.

It is rightly said: “Discovery is a medium for growth and inspires changes.” Food serves as the channel that links us with the land, heritage, and people of that specific destination. It remains a dynamic channel for sharing stories, forming relationships, and building communities. It offers a beyond imaginable experience that can surely change the way one thinks about the destination and their people.

Culinary tourism is popular, especially among millennials. According to a study, almost 98% of the millennials want to experience local cuisine when they travel. It is further driven by social media where millennials share their experience, and others are tempted to do the same. The blend of taste and aesthetics create an entirely new twist to food culture. Due to the growing interest of millennials in different culinary art, marketers organize food fests and events, encouraging millennials to share their experience and drive growth locally.

Shivika Kothari, the founder of Meraaki Kitchen, a millennial at heart, travelled to many places to explore rich culinary traditions. Seeing the trend of food tourism on the rise, she decided to bring authentic food to the Indian subcontinent, especially Jaipur. Serving authentic cuisines from different parts of the world, with little tweaks and changes to suit the Indian palate, Meraaki Kitchen has become the best fine dine restaurant in Jaipur, in a short period. Her experience has been proven invaluable in offering an unmatched experience. Witness different flavours unwind themselves most deliciously, only at Meraaki.